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Shiseido Celebrates 140th Anniversary

Limited edition Eudermine Revitalizing Essence returns.

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By: TOM BRANNA

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Shiseido is rolling out the limited edition Eudermine Revitalizing Essence ($60), a revival of the brand’s first-ever cosmetic product in its original packaging, to celebrate the company’s 140th anniversary. Eudermine literally means “good skin” and the innovative formula delivers immediate hydration and improves the skin’s ability to retain moisture over time. First introduced in 1897, the formula has changed very little from those bottles sold in Japan’s first Western style pharmacy. The s...

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